Advantages of "Buy it Now"

Buy it now is a way to sell your item on eBay. Instead of putting your item on auction, you set it up like an online business, and charge one particular price. An example of this could be if I decided to sell a camera. I put it on for $69.99 Buy it now. This means that at any time some one can buy this item. Another positive about Buy It Now is the fact that you can set a listing for "Good till canceled, but each month it will rollover. That means that each month you will have to pay another fee.  If something on a "good till canceled" listing hasnt sold for a couple of months, then you may want to consider lowering your price or even ending the "Buy it Now" and changing it to auction.  Then you will get sudden attention on that one item.